Found this interesting article today on Web 2.0 and B2B – thought I would share it and archive it here.

Read on….

B2B Marketers Prefer Blogs, RSS, Podcasts among Web 2.0 Tools

Web 2.0 is transforming B2B marketing with blogs, podcasts, wikis and social networks, which are increasingly becoming standard means of communicating with customers, prospects and partners, according to “The B2B Web 2.0 Tools Report” issued by Direct Impact Marketing and Buzz Marketing for Technology blog, writes MarketingCharts.
B2B marketers have adopted blogs and RSS more than other Web 2.0 tools such as wikis, according to the report; moreover, smaller marketers – the Davids among the Goliaths – are at the forefront: Some three-quarters of surveyed marketers that have deployed Web 2.0 tools are in companies of 10,000 or fewer people.

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